Developed the full communication line and directed all creative output across influencer video, social content and a 100+ guest experiential launch event, managing from concept through to client sign-off and execution.
Launch Campaign with Influencer Video and Experiential Launch Event
1 Month
Smirnoff Vodka Nepal
Smirnoff was entering the Nepal market for the first time. The launch needed to feel premium and aspirational whilst remaining culturally relevant, introducing a globally recognised brand to a new audience without losing what made it distinctive internationally. I developed the campaign communication platform, #PurePerfection, positioning Smirnoff not just as a vodka but as a standard of quality. Everything flowed from that line: the influencer video treatment, the experiential event aesthetic, the social content tone and the press communication. I directed all creative output and managed the full client relationship from pitch through to a 100+ guest experiential launch event.
